Brand Spotlight: Miss Mirum's (female-owned cannabis edibles)

• Behind every fruity-smelling package of cannabis gummies is a heartwarming story. Miss Mirum's gummies are packaged with care in brightly colored circular tins, all with fruity tropical flavors. The catchy colors are only just the surface of the company's compelling narrative.

Based in San Francisco, Miss Mirum's is a female-owned company, something more rarely seen in the cannabis manufacturing industry. In addition, their edibles are created by real chefs to ensure maximum quality in the gummies themselves. They claim to use all-natural ingredients, including premium cannabis grown on northern California farms.

While the company offers a limited number of products, quality is their main emphasis. Gummies are available in indica, sativa, and CBD variations to accommodate a diverse range of customers. Furthermore, their website promises that their "decadent culinary creations are made with the utmost care to elevate your mind and mood." Each flavor has a unique description detailing the type of mind or mood elevation offered. For example, the Maui Pineapple Sativa gummies are designed "to energize and inspire," the Wild Mango Indica gummies aim to "create a deep state of rest and relaxation," and the Passion Fruit Punch CBD gummies are targeted "to help soothe pain and reduce inflammation."

In addition to the physical moods that the gummies provide, Miss Mirum's also puts careful deliberation into marketing the mental moods associated with each flavor. The Passion Fruit Punch CBD gummies advertise "reminding you of palm trees and sandy beaches," while the Wild Mango Indica gummies encourage you to "unleash your wild side."

Miss Mirum's products are only available at licensed dispensaries in California. The following Miss Mirum's products are available for sale throughout the state: Maui Pineapple (sativa), Wowie Watermelon (sativa), Passion Fruit Punch (CBD:THC 20:1), Berry Bomb (indica), Wild Mango (indica), and Groovy Guava (CBD:THC 20:1).

---